Join the fastest growing property management company in Michigan as a Marketing Specialist! The successful candidate will be an organized, multi-tasking team player, with strong people skills and a positive attitude, along with being self-motivated and self-directed.

The Marketing Specialist supports marketing initiatives for multifamily apartment communities with a strong emphasis on social media management, content coordination, and brand consistency. This role is responsible for executing community-level social media activity, monitoring engagement, and providing administrative and operational marketing support across the portfolio.

LR Management offers an outstanding total compensation package including:

• Competitive compensation
• Health, vision, and dental benefits
• A wide selection of voluntary benefits to meet employees’ individual needs
• 401(k) with company match
• 15 days of accrued PTO per year
• Employee training and certification assistance
• Career growth opportunities

Responsibilities include, but are not limited to:

• Social Media Management (Primary Focus)
  • Manage and support social media accounts for multiple apartment communities
  • Build, schedule, and maintain social media content calendars using HeyOrca
  • Draft captions and coordinate basic creative assets in alignment with brand standards
  • Coordinate with on-site teams to collect photos, videos, and community-generated content
  • Submit content for approval, implement feedback, and ensure timely posting
  • Publish and manage posts through HeyOrca and approved platforms
  • Monitor comments, messages, and engagement during business hours, with limited weekend and after-hours monitoring as needed
  • Escalate urgent resident, prospect, or reputation-related issues according to internal protocols
  • Assist with tracking engagement, reach, and performance metrics
• Multifamily Marketing Support
  • Support marketing initiatives for apartment communities and portfolios
  • Assist with Internet Listing Service (ILS) content accuracy and updates
  • Support reputation management efforts, including review monitoring and reporting
  • Assist with resident events, promotions, open houses, and outreach campaigns
  • Ensure brand standards are followed across all community marketing material
  • Support leasing teams with flyers, signage, and digital collateral
• Administrative & Operational Duties
  • Track marketing requests, deadlines, approvals, and deliverables across communities
  • Maintain social media calendars, marketing schedules, and internal trackers
  • Organize and manage digital asset libraries, templates, and brand files
  • Assist with vendor coordination, invoices, and purchase order documentation
  • Support budget tracking and basic marketing reporting
  • Perform data entry and updates in CRMs, ILS platforms, and marketing systems
  • Schedule meetings, document notes, and follow up on assigned action items

Qualifications include, but are not limited to:

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 1–3 years of marketing, social media, communications, or administrative experience
• Strong written communication skills with attention to tone and brand voice
• Highly organized with strong attention to detail
• Comfortable managing multiple social accounts and deadlines
• Proficiency in Microsoft Office and Google Workspace
• Familiarity with HeyOrca, Meta Business Suite, and major social platforms (Instagram, Facebook, etc.) preferred
• Experience with Canva or similar design tools is a plus